Pershing X
Company
Frog Design
My role
Principal Designer
Primary focus
UX & Service Design, Concepting

Defining an aspirational service experience vision for financial advisors & their clients.
Conducted discovery and design to bring a vision for a future-facing wealth management experience to life - aligning with a company-level initiative to Innovate the client experience, increase loyalty and grow the Pershing advisory business in the future.
