I design, lead & build.
Twenty years working across product, interaction & visual design — at startups, agencies, and companies at scale.
Twenty years working across product, interaction & visual design — at startups, agencies, and companies at scale.

Grounded in product, interaction & visual design, I work at both ends of a project: shaping the vision at the start and staying close to the details through execution. I've built teams, shaped direction, led programs, and shipped products across industries.
I'm passionate about understanding human behavior and decision making, bringing structure to chaos, and designing systems & interactions. In practice, they show up like this:
Applying the principles of interaction design to the environment itself, designing participatory moments for the room to contribute, decide, and build alongside you.
Translating design thinking into something others can act on through facilitation, storytelling, and visualization.
Most product decision making stalls. I focus on moving it forward, building the frameworks and creating the conditions for teams to decide and ship.
Research insights are a starting point, not a conclusion — I use them to challenge assumptions and open up directions the team wouldn't have found otherwise.

Trail races, road marathons, long days in the mountains. The same approach I bring to design: build the base, trust the process, show up on the day.
A selection of recent efforts from the trail and road.

Three consecutive & demanding days of racing in Olympic Valley (VK, 46k, & 23k).

50-miles point-to-point. The oldest continuously held ultra in the USA.

Follows the historic non-motorized Black Canyon Trail along increasingly rocky, technical, and hilly terrain in the Sonoran Desert.

8 gnarly routes in the Northeast, each completed in less than 24 hours. Finisher #68!
Race reports & route write-ups from the mountains, trail and road.