I build teams, products & the systems that scale them.
A selection of recent work. Or jump right to the intro deck.
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A selection of recent work. Or jump right to the intro deck.
A configurable system of merchandising & UX patterns that scaled across the funnel and drove conversion.
A north star CX vision that aligned leadership, bridged brand & digital, and shaped the roadmap for BARK Eats.
Restructured & scaled CNBC's product design team from 4 to 10+, establishing design as a revenue-driving force.
Aligned Ro's onboarding with customer mental models, cutting completion time in half & increasing CVR.
Redesigned CNBC's homepage reading experience to drive engagement & loyalty among its most active readers.
A service experience vision for a financial services client, co-created and delivered in five weeks.
Designed, built & piloted a self-service financial reporting tool from concept to testable in 16 weeks.
Shipped 10+ features across iOS, Android & Web, driving an 11% lift in bookings and 22% lift in digital payments.
Fluid collaboration & making, from first idea to testable artifact.
Testable MVP built in 4 weeks, with positive user signal and leadership buy-in to continue.
Co-created service experience vision for an early-career learning platform, delivered in 10 weeks.
0-to-1 pilot testing alternative revenue streams, with positive conversion signals post-launch.
End-to-end feature work, from early concept through to build & ship.
A conversational MVP that drove a 22% lift in offers accepted and 9% reduction in cancellations.
A bill splitting MVP that drove a 22% lift in digital payments across Reserve's native apps.
An intent-driven onboarding redesign that drove an 11% lift in conversion across iOS & Android.
Reserve's first web experience, matching the native apps in quality and built for organic growth.