I build teams, impactful experiences & scalable systems
Scroll to browse my recent work or view my quick-intro deck.
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Scroll to browse my recent work or view my quick-intro deck.
Defining & operationalizing merchandising & storytelling that built trust & drove conversion.
Establishing a design capability – building & leading the in-house product design team at CNBC.
Defining a habit-forming reading experience by aligning experience to customer needs.
Visioning an aspirational service experience for financial advisors & their clients.
Defining & piloting the MVP of a self-service financial report generator.
Defining an experience that enabled diners to find restaurants & seamlessly pay their check.
Defining 0 to 1 visions and testable, MVP pilots using rapid prototyping, discovery & collaborative workshopping.
Testing how CNBC's live programming, could incentivize OTT engagement.
Defining a vision for multi-platform, service experience.
Testing ways to leverage scale & brand to create alternative revenue streams.
Defining end-to-end features, from concept to handoff (In-depth on the details).
Architecting a conversational interaction to ease friction in two-sided marketplace.
Driving product adoption by enabling diners to split their restaurant check & pay digitally.
Using intent-driven onboarding to optimize a mobile app onboarding & account creation process.
Scaling to a new platform – Extending a native experience to the web.