Interaction Design Application Methodology | Personal Concept
Utilizing Conversational Interaction Patterns to Understand a User's Active Intent
How might we build more personalized, engaging, user-centric onboarding experiences by understanding, then acting upon a user’s active intent?
Crafting a framework for designing immersive, experience-centric onboarding experiences that facilitate deeper engagement and meaningful connections with users by first, understanding their active intent, then providing contextual knowledge and education.
Background & Inspiration
In early 2017 I received an invite to participate in a design challenge to “Rethink the onboarding experience on Android”. The challenge was organized by UpLabs, in collaboration with Google Design, and broadly challenged participants to: “Create a fun, intuitive Android onboarding workflow, inspired by the Material Design Guidelines”. I began to think about prior experiences building app onboarding interactions, including what resonated with users and what failed to do so.
I started my process with research that included the onboarding patterns recently added to the Google Material Design guidelines. I was slightly disappointed that the patterns included are the most common tactics being used by the majority of mobile apps. Although the specific use case for each is well thought out, the tactics are one-size-fits-all. They do very little to provoke designers to think beyond the existing status quo of non-immersive onboarding interactions that exist today.
My Idea Started With Questions…
Using the Google Material Design language as a set of guardrails, could established patterns and UI components within the system be combined with more widely understood patterns of interaction to construct hybrid interaction frameworks that had the potential to facilitate deeper engagement and a more meaningful connection with a user?
Could one or a combination of hybrid interaction patterns be used to construct a framework for a more immersive, experience-centric onboarding experience?
Could this framework be utilized to help us better understand a user’s active intent?
Could intent then be used to craft more personalized experiences and empower users with tools and knowledge to support their discovery and facilitate success beyond their first interaction with a product?
My Role & Contribution
I was the only contributor to this concept and executed all aspects of the research, ideation, and conceptualization process as well as the production of the final deliverables..
Concept Development: Process & Deliverables
Phase 1: Inspiration & Impetus
Phase 2: Research, Ideation, & Hypotheses
Phase 3: Framework Design
Phase 4: Framework Application
Outcomes, Learnings, and Takeaways
The result of this process was a conceptual framework I titled Intent-driven Mobile App Onboarding. The goal of the Intent-driven Mobile App Onboarding framework was to enable a structured approach to designing more meaningful, engaging, user-centric onboarding experience.
Learnings & Takeaways:
User intent is the forgotten building block of product superpower
A product should feel and behave organically within the context of a user’s experience. By sensing and responding to a user’s active intent, a product is able to speak to a user’s functional and emotional needs - going beyond delight to generate gratitude.
Standard design patterns shouldn’t be the status quo
Just because everyone has one, doesn’t mean you should. Understanding the value you offer, and how and when a user will consume is - then catering you experience to capitalize on moments that matter is paramount to both a user and a product.
It’s their product, not yours
Stop projecting what you want a customer to know about your product. Instead, move beyond a transactional experience by design an ecosystem of interactions that empower them to recognize, then extract value on their own terms.
Open-source design language system are not your enemy
They can, and should be utilized to supercharge your experimentation and prototyping process - empowering you to get something in front of users and gather feedback faster and more efficiently.
Want to know more?
An in-depth case study of the design process & deliverables for this project is available on Behance.
This concept is also published in the Prototypr Publication on Medium.com
Additionally, you can find more of my thoughts on conversational interaction patterns in "Chatbot’s without a bot — putting conversational interaction patterns to work" on Medium.com