I am a product design generalist and team leader with cross-disciplinary expertise and a collaborative, pragmatic approach to design that enables me to effectively operate across all stages of a project – from vision, to design strategy and execution.
As a designer and team leader, I strive for an optimal balance between research, framing and craft to bring intelligent solutions to life quickly and thoughtfully. I am equally as passionate about the design of a product as I am about engineering the process and interpersonal interactions that help bring a product to life.
Currently, I am a Senior Interaction Designer at frog, working with small, embedded multidisciplinary teams of designers and strategists to engineer digital and physical customer experiences that transform businesses at scale.
Before frog, I worked in-house at several early stage startups – leading design and overseeing the development of digital products and initiatives. Even before that I helped both Fortune 500 and smaller brands envision and execute a myriad of digital and branding initiatives.
Interests & Inspiration
I am passionate about design and understanding the what/why behind human behavior and why they make decisions. Additionally, I am a product of 1990’s New York City and have a predilection toward skateboards, turntables, records, zines, Krylon, Mean Streak’s and Marsh ink. These days, you can usually find me reading, snowboarding, hiking, gardening or cooking.
I am continuously inspired to think differently and challenge my assumptions by the things I see, things I read, and the things that I observe while interacting and conversing with others.
Occasionally I write about design technique and theory. Here are a few my recent articles:
- Function and delight: How to facilitate better product feature ideation
A collaborative approach to efficiently convert research findings into tactical product features & conceptual functionality.
- Want to design better chatbot dialog? Use the ‘Five W’s’ framework
More efficiently frame, define, and construct impactful and engaging conversational flows and dialog using the 5 W’s framework.
- Chatbot’s without a bot — putting conversational interaction patterns to work
Collect, understand, deliver — harness the power of conversational interaction patterns to engage your users without building a bot.
- Want to design better mobile app onboarding? First, understand a user’s active intent
Conceptual framework exploring a scalable approach to the design of more meaningful and impactful, user-centric onboarding experiences.
- Designing a Chatbot Conversation: UX Design Process Case Study
The design strategy and process used to architect and develop a conversational, chatbot experience for a mobile app.